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“Strategy separates the professionals from the amateurs, the victors from the invisible, and the masters from the hobbyists.”

-Susan Sember, Publisher, Author, Film Director & Producer

Would you go into a game without a playbook? Would you launch a business without a plan? Alternatively, why would you write a book or produce a fillm without an upfront strategy?

An overwhelming number of authors and filmmakers, primarily the novice and rookie, write or shoot without knowing where they’re going. The newbie boldly proclaims when asked who the audience is immediately states, “Everyone!.” The debut author or filmmaker too often writes and/or shoots without knowing where the finished product will be distributed. The promotion, marketing, or building the foundation of support starts belatedly and actually, way too late, after the book or film is completed. These same unaware and naive writers and artists grab team members on the fly.

The professionals and masters know that all of this research, strategy, and planning starts upfront before one word is written or one scene is shot. Networks are leveraged, directions are forged, continual development and adjustments evolve in an ongoing process. And then, together, a high-energy and relentless straregy is chosen. You claim the unique edge you have, pursueit with passion, and “implement like Hell.” (Nod to Jack Welch’s quote).