Rapid Release Publishing?
While appealing, rapid release can be a risky publishing strategy due to potential quality issues and marketing overload. The pressure to release quickly can lead to rushed writing, editing, and proofreading issues, oversaturation in a crowded marketplace, taking away from your other book’s spotlight, and potentially impacting reader trust and brand reputation. Moreover, rapid release can lead to author and team burnout and difficulty managing marketing efforts for multiple books simultaneously. Creativity is also jeopardized.
If you’re a new author, haven’t established a track record, are still trying to figure out your marketing vibe, or don’t have a sound business plan-more than one book-certain genres (children's books, romance series, other types of series, companion books for example) and author types (seasoned, established best selling authors) excepted-is an ego move, misguided and uninformed, instead of a business savvy one.
Excellent writing, publishing, and marketing take time and strategic effort. Take more time and ensure that your actions are thoughtful and deliberate rather than hair-trigger. Carve out time to pause, reflect, and realign. Busy is not always productive. Feeding a misplaced sense of accomplishment doesn’t always produce the most well-written, commercially viable, and legacy-worthy book.
Recognizing this can help everyone get on the same page for the best book possible. The most difficult pieces of advice that a publisher often needs to deliver are “Slow down,” “Take the time to do it right,” and “Don’t fail to maximize the opportunities you’ve not yet explored with your prior books.”
Don’t minimize your investment. Instead of churning out another book or format prematurely, make those previous endeavors successful first. Consult with your publisher to decide which plan is best for you.
